Exploring D350: The Ultimate Fan Experience Downstairs at the Dublin Disney Store
The lower level of the Dublin Disney Store, known as D350, offers a completely different atmosphere from the rest of the store, transforming into a haven for Marvel, Star Wars, and LEGO enthusiasts. This area is meticulously designed to cater to older kids, teens, and adult fans, creating an immersive shopping experience that feels like you’ve entered a different world altogether.
A Distinctive Atmosphere
Once you step into D350, you’ll immediately notice a stark contrast to the bright, bustling ambiance of the upper floors. The lighting is intentionally low, and the lack of windows adds to the cool, secluded vibe that perfectly complements the themes of Marvel, Star Wars, and advanced LEGO sets.
- No Windows, Just Immersion: The darker, more intimate setting enhances the display of the merchandise, making the vibrant colours of the products stand out even more. It feels like you’ve entered a high-tech bunker or a secret lair, perfect for exploring the latest in superhero gear and galactic memorabilia.
Marvel, Star Wars, and LEGO Collections
D350 is a treasure trove for fans and collectors, featuring an extensive range of merchandise that includes some of the most sought-after items in the store.
- Loungefly Bags: This level showcases a selection of Loungefly backpacks and accessories, featuring designs inspired by Marvel superheroes and Star Wars characters. These items are popular among fans who love to incorporate their fandom into their everyday fashion.
- Play Models and Action Figures: The shelves are lined with play models and action figures from the latest Marvel and Star Wars movies and series. Whether you’re looking for a detailed Spider-Man figure or a replica of the Millennium Falcon, D350 has it all.
- Exclusive and Advanced LEGO Sets: This area also features a selection of LEGO sets that cater to older builders. You’ll find complex models of famous Star Wars ships, Marvel landmarks, and other themed sets that are more intricate and challenging, perfect for enthusiasts who enjoy a rewarding build.

Iconic Figures and Statues
One of the highlights of D350 is the collection of life-sized figures and statues that make this area feel like a mini-exhibit dedicated to the Marvel and Star Wars universes.
- Figures Behind the Till: Behind the till area, you’ll find a variety of figures and statues, including limited-edition pieces that are highly coveted by collectors. It’s always worth taking a closer look here, as you might discover something truly special.
- Character Statues: The area is home to impressive statues of iconic characters like Hulk, Iron Man, Captain America, and Darth Vader (crafted entirely from LEGO). These statues are not just for decoration—they’re perfect for photo opportunities and add to the immersive experience of D350.

Sales and Special Offers
While the sale section in D350 isn’t as extensive as other areas of the store, it’s still worth a browse. Occasionally, you’ll find discounted items, particularly from older collections or less popular lines, offering a chance to grab a great deal on something unique.

Final Thoughts: D350, A Must-Visit for Fans
D350 in the Dublin Disney Store is a must-visit for Marvel, Star Wars, and LEGO fans. Its distinct atmosphere, high-quality merchandise, and the thrill of discovering limited-edition items make it a highlight of the store. Whether you’re a lifelong fan or new to the worlds of Marvel and Star Wars, D350 offers an immersive shopping experience that’s both exciting and memorable. Don’t miss the chance to explore this hidden gem the next time you visit the Dublin Disney Store!
